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Summer Alp Fest

Join us for a National Cheese Day celebration of all things Swiss in NYC on June 4—and get the first taste of a small-batch Gruyère rarely available in the U.S.

Thursday, June 4 | 3-7 PM

254 Bleecker Street

Come celebrate all things Swiss and the launch of Rare Finds: Vorderfultigen Gruyère AOP Spezial.

  • Taste Vorderfultigen Gruyère straight from the wheel

  • Sample ice cream topped with shredded Gruyère

  • Try monger-made bites and vote for your favorite

  • Demos from Transmitter Brewing, Schaller & Weber, and Lavaux Wine Bar

  • Watch the Gruyère Wheel Crack Contest (4 PM)

  • All alongside traditional Swiss entertainment

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What makes Vorderfultigen Gruyère so special?

Our latest Rare Finds release is a once-in-a-lifetime taste of Swiss tradition and craft. From an award-winning Swiss maker, and rarely available in the U.S. (until now). Try it while you can, and experience an irresistible symphony of Alpine pastures, Swiss tradition, and pure, intoxicating flavor. 

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